Hello, I am Sandi
Serial Entrepreneur & Designer

I Start Blogging since 2001. I have 10 years experience as a Professional in IT & Digital Company and working in any fields started from as Technical Guys & Business Guys.

He found & Develop UAd-Exchange, Programmatic Ad-Exchange Platform who help to automate the process of digital advertising business for his company at Metranet - a Telkom Group Company.

He is also Founder & Chairman at SMCapital.Asia - A Venture Capital who is focusing on Digital & Property Investment Management Based in Jakarta, Indonesia. The VC start their business as IT & Digital Consultant named Link Digital

Personal Info

  • nameSandi Mardiansyah
  • date of birthMarch 11, 1986
  • e-mailsandi@smcapital.asia
  • addressEpicentrum Walk 5th Floor
  • phone021-364-71624
  • websitesandi.mardiansyah.com


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Work Experience

  • Founder, Chairman at SMCapital.Asia
    October 2015 - Present

    SMCapital is a Venture Capital based in Jakarta, Indonesia who focused on investing in Technology Startup and Property Management. Founded in October 2015.

  • Partnership & Acquisition Manager at PT. Metra-Net
    June 2016 - Present

    Has the responsibility in bringing new adexchange partner in terms of integrating both of SSP & DSP through UAdExchange's Open-RTB technology, bringing new adnetwork partner, and also bringing new publisher to join UAdExchange.

  • Platform & Media Manager at PT. Metra-Net
    May 2015 - July 2016

    Has the responsibility to initiate, create & develop an application to automate the process of digital advertising business or simply called by programmatic ad platform named UAdExchange and develop all the business initiations within on it, such as: UAdExchange Push Advertising, Campaign Manager, Agency, DSP, SSP, and the last not least is UAdExchange Data Management Platform (DMP).

  • Project Manager at PT. Metra-Net
    May 2012 - April 2015

    Has the overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project in developing web based platform & mobile based applications.

  • Ecommerce Web Developer at PT. Metra-Net
    May 2011 - April 2012

    Has the responsibility to develop ecommerce platform for Plasa.com, Indonesia's first ecommerce player in industry.

  • Front-End Developer at PT. Metra-Net
    May 2010 - April 2011

    Has the responsibilities on implementing visual and interactive elements that users engage with through their web browser when using a web application for Plasa.com, Indonesia's first ecommerce player in industry.

  • Web Developer at PT. Trikarsa Sempurna Sistemindo
    May 2009 - April 2010

    Has the responsibility for the coding, innovative design and layout of our website. And also build the website from concept all the way to completion from the bottom up, fashioning everything from the home page to site layout and function.

  • Web Designer at PT. Telekomunikasi Indonesia
    November 2007 - April 2009

    Creates the look, layout, and features of a website. And involve in understanding both graphic design and computer programming.

  • Freelance Web Designer
    October 2005 - October 2007

    Develop and design website pages, news graphics and components. Execute web initiatives collaborating with editorial, technical and marketing teams and provide freelance support with graphic design for product web campaigns.


  • Leadership 85%

  • Communication 85%

  • Entrepreneurial and innovation 85%

  • Negotiation 85%

  • Manage People 75%

  • Sales 75%


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  • Jl. HR. Rasuna Said, Komplek Epicentrum
  • +62-21-364-71624
  • sandi@smcapital.asia

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